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Rebranding

Rebranding is a significant strategic initiative undertaken by organizations, companies, or media outlets to modernize and refresh their brand identities. This process often includes adopting new names, logos, visual designs, and communication strategies aimed at aligning the brand with updated missions, expanding services, or entering new markets. Rebranding efforts seek to enhance public perception, increase market presence, and maintain relevance in a changing competitive environment. It can accompany broader organizational changes such as shifts in strategic focus, service offerings, or audience engagement approaches.

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